Merchandising for Summer
In the world of produce sales, bananas are consistently a top-seller. However, it is important to remain proactive in increasing banana sales and keep them top-of-mind for customers. How are you merchandising the high quality, organic bananas you sell, and communicating that they are grown sustainably with a concern for the environment and for communities?
Successful merchandising can help you sell more organic bananas. Here, we pull together some of our tried-and-true tips and tricks that we’ve accrued over our decades of selling organic bananas.
Strategic displays – Grocery shopping is a very visual process for most, and customers will gravitate toward what catches their eye. Making sure your organic bananas are properly displayed and have appealing signage is critical to gaining attention. Displays should always be clean and stocked attractively.
Nutritional value – Organic bananas have many health benefits, not only for physical health but also mental health. Highlighting this very important fact will help promote the product as nutrition is one of the highest deciding factors for food.
Cross merchandising – From ice cream to cereal, pairing organic bananas with other food items is a great way to not only boost organic banana sales, but also call attention to other products. You can also inspire your customers with recipe ideas.
Highlighting environmental and social responsibility – GROW by Organics Unlimited donates a portion of every organic banana sale toward community programs that assist with health, education, disaster relief and more in rural areas of Mexico and Ecuador. By highlighting these programs, retailers can boost banana sales while at the same time empower shoppers with the knowledge that their purchases are making a difference in the world.
To learn more about our organic bananas and how you can supply them in your store, as well as to learn more merchandising tips, please visit OrganicsUnlimited.com. Follow Organics Unlimited on Facebook and Twitter for more news.
