Sustainable in all Areas
At Organics Unlimited, we pride ourselves on being a company that promotes sustainability by not only caring for our communities but also by our stewardship of the environment. More and more, people want to know where their food comes from and how it is cultivated, but even more, people want to know that growers are practicing sustainability in all areas. A study conducted by Unilever was undertaken in five countries to determine the percentage of people who would switch brands if sustainability was a brand choice. They found that 21% of respondents would “actively choose brands if they made their sustainability credentials clearer on their packaging and in their marketing.” Unilever calculated that this creates an unclaimed market of upwards of $1.03 trillion. Moreover, 78% of American consumers claimed that “they feel better when they buy products that are sustainably produced.”
One of the areas that is getting much attention is the packaging used in food products. In 2009, the EPA released a report titled ‘Opportunities to Reduce Greenhouse Gas Emissions through Materials and Land Management Practices.’ Though the increase in harmful Greenhouse Gas emissions isn’t breaking news, it was found that a staggering 42% of emissions from the United States alone are “associated with the energy used to produce, process, transport, and dispose of the food we eat and the goods we use.”
At Organics Unlimited, we never wrap our individual banana bunches in plastic bags. Our fresh, organic bananas are shipped in recyclable cardboard boxes that have been eye-catchingly designed to also serve as a point of purchase prop. At retail, our bananas feature a sticker and a narrow band of tape. And because our organic bananas are grown in Mexico, our transportation routes are short, further downsizing our carbon footprint.
There’s a huge buzz about eco-consciousness, and practicing sustainability can help attract new customers and build loyalty with existing ones. At Organics Unlimited, we are proud that our customers can count on us for sustainability.
To learn more about our organic bananas and how you can offer Organics Unlimited and GROW organic bananas in your store, please visit OrganicsUnlimited.com. You may also follow Organics Unlimited on Facebook and Twitter for more news.
