Raise Awareness to Lower Blood Pressure

Do your customers know their numbers? Since 1984, May has been known as “National Blood Pressure Awareness Month” in the US. Bananas, which are rich in potassium, are a healthy supplement that help in lowering blood pressure. Letting your customers know the signs and raising their attention of this serious issue can help make your business more socially responsible.
By cross marketing to raise awareness for beneficial movements like Blood Pressure Awareness Month, you can help bring interest to products, especially bananas. Adding a point-of-purchase sign and a full display can easily gain attention. Providing such choices as bananas, along with other healthy foods that lower blood pressure (celery, broccoli, whole-grain oats, black beans, berries, spinach, unsalted sunflower seeds, chocolate, and skim milk) will increase awareness of not only the message but also your products!
Exercise is also a great way to lower blood pressure and can be easily integrated into a Blood Pressure Awareness Month display. Also, by adding a physical health aspect to your display, you will grab attention so that your customers will want to buy bananas too!
One in every ten American has high blood pressure and most are not aware of it. Early detection of high blood pressure is important and it’s great to know your numbers. Here are some points to help your display:
Blood pressure level  General ability to be more active 
Below 90/60 You may have low blood pressure, speak to your doctor or nurse before starting any new exercise
90/60-140/90 It is safe to be more active, and it will help to keep your blood pressure in this ideal blood pressure range
140/90 – 179/99  It should be safe to start increasing your physical activity to help lower your high blood pressure
180/100 – 199/109  Speak to your doctor or nurse before starting any new exercise 
200/110 or above  Do not start any new activity – speak to your doctor or nurse 

Taking the initiative and making a serious topic like high blood pressure a point of concern will not only help raise awareness for National Blood Pressure Month, but also keep your customers happy and healthy while helping to increase product sales in your store. 


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