13th Annual GROW Month Debuts in September
Organics Unlimited, San Diego-based grower and distributor of organic tropical fruit, will celebrate its 13th annual GROW Month throughout the month of September.
Starting September 1, the initiative focuses on partnering with retailers and media to create consumer awareness of GROW’s social responsibility programs. These programs promote sustainability, education and health care to underserved communities in banana growing regions of Mexico and Ecuador through the sale of organic bananas.
Since 2005, through retailer and distributor support, GROW organic banana purchases have provided more than $2 million in aid. A percentage derived from the purchase of each box of GROW organic bananas is earmarked for the GROW fund. These funds are used for youth educational programs, health clinics and dental and vision care in Mexico; clean water and early childhood education programs in Ecuador; disaster relief and environmental initiatives.
“Our social responsibility programs help create positive change in places where health care, social services and environmental education are greatly needed,” said Mayra Velazquez de León, president and CEO of Organics Unlimited and GROW. “During GROW Month, we want consumers to connect with and really understand the meaning of making a major impact in the lives of the less fortunate. We want them to know that their GROW banana purchases are making a significant difference in communities around the world and recognize that they are helping to change peoples’ lives.”
Consumer demand continues to grow for organic produce that is sustainably and ethically grown, but also contributes to positive social change. Since its founding in 2000, Organics Unlimited has been committed to providing a truly organic and sustainable product to consumers in the United States, Canada and Asia.
Retailers can participate in GROW month throughout September to raise awareness of GROW’s humanitarian work by purchasing GROW labeled organic bananas and sharing hashtag #GROWmonth on Facebook, Twitter and Instagram. For additional materials and retailer support, contact organics@osterads.com.
Consumers will also see outdoor advertising that promotes GROW organic bananas in select U.S. cities throughout GROW Month.
To learn more about our organic bananas and how you can offer Organics Unlimited and GROW organic bananas in your store, please visit OrganicsUnlimited.com. You may also follow Organics Unlimited on Facebook and Twitter for more news.
