Merchandising for Memorial Day

Banana batchMemorial Day, traditionally known as the kick-off to the summer season, is only one month away. This means that now is the time to start planning your summer displays of Organics Unlimited organic bananas. The last thing you want to be doing is playing catch-up over the holiday weekend!

When setting up your displays, think outside the box. There is a tendency to promote seasonal summer items, and while that is a smart and necessary move, remember that organic bananas go well with a multitude of other fruits, making them an ideal product for cross-merchandising.

Think about your customers’ needs and wants. What are popular summer activities? With people being more active in the summer, now is a good time to inform your customers about the benefits of bananas for muscle recovery, in addition to a multitude of other health benefits! Summers are also about picnics, and no fruit salad is complete without delicious, organic bananas. Finally, with kids starting their summer vacation, bananas make healthy and delicious snacks, like these frozen banana popsicles!

Once your display is ready, don’t let all your hard work go to waste by forgetting to maintain it. According to Quri, a retail intelligence and analytics company, there is a tendency to “set and forget” summer displays when in reality these need to be maintained routinely. Quri found that from Memorial Day through July 4th, display coverage dropped 41 percent to 21 percent overall. You can avoid this by keeping your organic banana displays well stocked, fresh and featuring interesting and eye-catching designs.

By starting your planning now, you and your customers will be ready to celebrate Memorial Day with fresh, organic bananas!

To learn more about our organic bananas and how you can offer Organics Unlimited and GROW organic bananas in your store, please visit OrganicsUnlimited.com. You may also follow Organics Unlimited on Facebook and Twitter for more news.

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