Category : Industry News

GROW by Organics Unlimited Launches Banana Sales in Japan

Grow

Organics Unlimited, a San Diego-based grower and importer of organic fruit, is pleased to announce it will start selling organic bananas in Japan that support its social responsibility-focused GROW program. This is a result of the Asian country beginning to adopt the consumer trend that has been on the rise on the U.S. Through its GROW fund, Organics Unlimited donates a percentage of every organic banana sale to the communities in rural Mexico and Ecuador where the fruit is grown. These organic bananas will be sold and marketed under the BioFruit label in Japan. (more…)

Efficient and Strategic Packaging Improves Quality, Boosts Sales

buy-sell-1When it comes to quality and convenience, our packaging process at Organics Unlimited ensures our organic produce is at its freshest from harvest, to export, to retail display. Proper packaging is one of the most important aspects of our business and impacts distributors, retailers and consumers. We begin packaging our organic produce only after an order is placed, ensuring our products are the freshest from the time they are harvested to consumer consumption. After harvesting and packaging, our organic bananas are transported in temperature-controlled trucks and ships. The boxes they are packed in are crafted to ensure sturdiness, proper ventilation and convenience when in-transit. (more…)

The Power of Merchandising

organic produce sign graphic design retailWith spring just around the corner, it’s time to start thinking about freshening up your retail displays of organic produce. Warmer weather means more picnics, refreshing salads and waistline reducing smoothies. Best of all, selling more produce, such as Organics Unlimited organic bananas means higher revenue overall. According to findings in the Power of Produce Report from the Food Marketing Institute, shoppers who purchase fresh produce spend an average of $20 more than the average shopper, and $30 more than shoppers who don’t purchase produce. One of the reasons produce sales mean bigger revenues is because produce has penetrated other consumption occasions. The rising popularity of juicing, as well as healthy snacking and breakfast options, translates to more incentives for the average consumer to peruse and purchase produce. Nearly two-thirds of supermarket shoppers will buy produce.

Although consumers are already purchasing more produce, strategic merchandising is still of high importance, as this presents a great opportunity for retailers to draw consumers to other products through cross-merchandising. The Power of Produce Report shows nearly half of impulse buys in the produce department are a direct result of merchandising displays which are eye-catching and informative. These displays are not only good for attracting consumers, but also for informing them about the quality and freshness of the product.

Nearly 60% of shoppers are looking to know more about where their food comes from, especially when it comes from organic farms like the fresh, quality organic bananas from Organics Unlimited. In fact, last year organic produce accounted for $4 billion in produce sales. Environmentally friendly produce that is also grown in a sustainable way is a top priority for consumers, most notably amongst Millennials.  With 75% of consumers reporting that they would like to eat more fresh fruit and vegetables, strategic merchandising is a great way for retailers to drive up consumption rates. At Organics Unlimited, we are proud that our organic bananas give consumers exactly what they are looking for: a fresh, healthy, certified organic option that is also grown with respect for our communities, our growers and our environment!

To learn more about our organic bananas and how you can offer Organics Unlimited and GROW organic bananas in your store, please visit OrganicsUnlimited.com. You may also follow Organics Unlimited on Facebook and Twitter for more news.